70s Nightclub Style Makes a Comeback: Fuzzy Jackets Have Become the Party Essential Must-Have
Although the legendary New York nightclub Studio 54 shut its doors almost four decades ago, its unique style impact continues powerful.
Currently, the focus isn't on sheer bodysuits but on the furry, fuzzy coats and wraps worn by style icons and party enthusiasts alike.
With the festive social calendar coming up, the distinctive Studio 54 coat is experiencing a major resurgence.
Retail Data Shows the Trend
One of the most popular items from a recent partnership between a high-street brand and a designer brand is a short, cream, long-haired jacket with giant lapels.
At another department store, online queries for brown faux fur coats have surged almost 200% year on year.
Interest for pre-owned fuzzy finds is also soaring, with queries for synthetic fur increasing by 257% in the past six months on a major resale website.
"This is a statement coat," says a lead fashion editor, explaining that it serves as the central element of an ensemble.
She likes to style her personal colossal furry coat with low-rise jeans or tights and short shorts.
Television Fashion Mirrors the Trend
The aesthetic is replicated in a latest Netflix romcom series, where a character wears a toffee-colored furry jacket to a informal dinner.
When questioned about her bold look, the sister replies, "You told us to dress up. It's fashion!"
The Rise of the "Boom Boom" Vibe
This look fits into what a U.S. style analyst is terming "boom boom."
Inspired by the extravagance and excess of the 1980s New York, this vibe evokes wads of cash, champagne, smoking, short skirts, carefree attitudes and, of course, fuzzy textures.
Similar to that era, the trend is emerging during a volatile financial climate.
This style is very much about embodying the lifestyle you dream of rather than the one you have to endure.
Modern Fabrics and Tongue-in-Cheek Opulence
While animal fur was omnipresent during Studio 54's peak, current versions are mostly made from shearling—a secondary product of the food industry—or synthetic materials like acrylic.
The trend embodies a tongue-in-cheek luxury—like a beloved character has taken charge with overblown silhouettes and surprising colors.
Celebrity Endorsement and Limited Releases
A London designer was an pioneer of this movement. Her fluffy coats with poodle-like textures have been sported by famous pop stars.
Because of high interest, these coats are now only sold in limited collections. An forthcoming release includes a pink and grey version similar to a large pom-pom, alongside leopard- and zebra-print versions with exaggerated fluffy frou-frou.
"If you can only purchase a single item, you wouldn't choose it to be a basic sweater or a pair of boring trousers, you want a standout piece," says a publication head.
The sentiment is shared by a fashion director at a leading retailer, who calls it "a surprising, fun touch" that doesn't require a complete ensemble.
The Ultimate Mood Lifter
Ultimately, the shaggy coat can serve as a fantastic mood lifter.
"It won't cost a fortune," says the expert, "and it's going to make you feel glamorous when the world around you is pretty dreary."
