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Marking the launch of a captivating new book Pokécology: An Illustrated Guide to Pokémon Ecology, a unique partnership has been formed. Pokémon's creators alongside the Natural History Museum will launch a temporary store stocked with special merchandise. Enthusiasts will find offerings including stationery, plushes, and artwork all inspired by the museum's theme. The big draw, however, will be a specially made Pikachu card, given as a gift with purchase at the pop-up. This shop will operate from the physical location to its web counterpart from January 26 to April 19.

The Book That Inspires the Partnership

Pokécology: An Illustrated Guide to Pokémon Ecology is a much-awaited volume packed with beautiful illustrations that show Pokémon in their wild environments. It's essentially is the kind of research an in-world scientist could produce after adventurers submit their data, alternatively what Charles Darwin might have created had the Galapagos teemed with Pidgeys rather than birds. Part of the charm lies in the book's serious approach, presenting Pokémon as worthy of scientific inquiry. Writer Yoshinari Yonehara and artist Chihiro Kinoshita both hold doctorate degrees in ecology and behavioral science.

Why This Special Card Different

It is common for The Pokémon Company to release cards celebrating major tournaments and brand collaborations. Many such promotional cards typically highlight the famous electric rodent who serves as the series face. The factor setting this latest promotion apart is its unusually large dimensions. Although precise specs have not been immediately shared, availability is guaranteed to be strictly limited, with fans limited to just one card with each transaction.

Curbing Reseller Interest

Per an official statement, a portion of the pop-up items may also be available outside the museum walls. But, a wider release will only be select retailers within the United Kingdom. Critically, fans cannot purchase the card via the official web shop. Although speculator demand is inevitable, it appears they're going to have trouble stockpiling large numbers this time around. For those feeling left out, there is the upcoming fossil-themed display coming to the Windy City in the coming months.

"All profits of sales made in the museum store and its web shop, which covers these items, go toward the Natural History Museum’s non-profit work. This includes the research of 400 scientists who are scientific inquiry to discover solutions to the global ecological crisis," it says.